The story...
The Egg Board advertised the value of the egg in a 1978 marketing campaign - "the incredible, edible egg." Why would egg producers need to market the value of eggs? Well, one large egg has about 186 mg of cholesterol, an interim-fasting diet may skip breakfast, and vegans view eggs as an animal product. I remember my mother buying Carnation Instant Breakfast, in the 1960s. They advertised it as the perfect breakfast for a really good day - and it tastes good too! I also liked this milk-shake breakfast - for a season.
Two of my favorite civil war characters are Thomas (Stonewall) Jackson and Abraham (Abe) Lincoln. I understand that the typical "sustaining" diet for a soldier was about a pound of meat and a pound of bread or flour per day. Similarly, Abraham Lincoln had a simple diet and may have ate one boiled egg for breakfast when visiting the troops. The egg seems like a good choice in a civil war camp - you could count on it being clean after you peeled off that natural protective shell.
Might the only church in town provide the food, or sustenance, for living a "good life." Wendy's marketing campaign "where's the beef?" seems like an appropriate question to ask. I expect the only church in town would be known for offering the path to a "good life" that's consistently worked out within the revealed Word of God. People would witness this good life in "actualities" and through real people with skin on them - people walking humbly with God. An advertising campaign wouldn't be necessary.
Just for today...
"In the grand scheme of things, no single decision is ever really that important. I can do my best to make decisions wisely, but the results are in the hands of God." Courage to Change (p. 53)
"Let me cultivate awareness of those around me; it is all the better for me, too, if I clarify my thoughts before I speak." One Day at a Time (p. 53)
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