February 22nd - The incredible edible egg

The story...

The Egg Board advertised the value of the egg in a 1978 marketing campaign - "the incredible, edible egg."  Why would egg producers need to market the value of eggs?  Well, one large egg has about 186 mg of cholesterol, an interim-fasting diet may skip breakfast, and vegans view eggs as an animal product. I remember my mother buying Carnation Instant Breakfast, in the 1960s.  They advertised it as the perfect breakfast for a really good day - and it tastes good too!  I also liked this milk-shake breakfast - for a season.

Two of my favorite civil war characters are Thomas (Stonewall) Jackson and Abraham (Abe) Lincoln. I understand that the typical "sustaining" diet for a soldier was about a pound of meat and a pound of bread or flour per day. Similarly, Abraham Lincoln had a simple diet and may have ate one boiled egg for breakfast when visiting the troops. The egg seems like a good choice in a civil war camp - you could count on it being clean after you peeled off that natural protective shell.

Might the only church in town provide the food, or sustenance, for living a "good life."  Wendy's marketing campaign "where's the beef?" seems like an appropriate question to ask.  I expect the only church in town would be known for offering the path to a "good life" that's consistently worked out within the revealed Word of God.  People would witness this good life in "actualities" and through real people with skin on them - people walking humbly with God.  An advertising campaign wouldn't be necessary.

Just for today...

"In the grand scheme of things, no single decision is ever really that important.  I can do my best to make decisions wisely, but the results are in the hands of God."  Courage to Change (p. 53)

"Let me cultivate awareness of those around me; it is all the better for me, too, if I clarify my thoughts before I speak."  One Day at a Time (p. 53)