The story...
The Egg Board advertised the value of the egg in a 1978 marketing campaign - "the incredible, edible egg." Why would egg producers need to market the value of eggs? Well, one large egg has about 186 mg of cholesterol, an interim-fasting diet may skip breakfast, and vegans view eggs as an animal product. I remember my mother buying Carnation Instant Breakfast, in the 1960s. They advertised it as the perfect breakfast for a really good day - and it tastes good too! I also liked this milk-shake breakfast - for a season.
Two of my favorite civil war characters are Thomas (Stonewall) Jackson and Abraham (Abe) Lincoln. I understand that the typical "sustaining" diet for a soldier was about a pound of meat and a pound of bread or flour per day. Similarly, Abraham Lincoln had a simple diet and may have ate one boiled egg for breakfast when visiting the troops. The egg seems like a good choice in a civil war camp - you could count on it being clean after you peeled off that natural protective shell.
Might the only church in town provide the food, or sustenance, for living a "good life." Wendy's marketing campaign "where's the beef?" seems like an appropriate question to ask. The only church in town may be known for offering the path to a "good life." A path that's consistently walked with the light of the Word of God's illumination. People would witness this good life in "actualities" and through real people with skin on them. An advertising campaign wouldn't be necessary.
Just for today...
"In the grand scheme of things, no single decision is ever really that important. I can do my best to make decisions wisely, but the results are in the hands of God." Courage to Change (p. 53)
"Let me cultivate awareness of those around me; it is all the better for me, too, if I clarify my thoughts before I speak." One Day at a Time (p. 53)
"Air fills lungs; Minds direct steps - Scripture opens veils; Glimpses of eternal." Am I a Poet?
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